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ใบงานที่ 2/1
การกําหนดและวิเคราะหกลยุทธทางการตลาด
( 3. กําหนดกลยุทธสูเปาหมายได 4. วิเคราะหกลยุทธได )
ใหผูเรียนรวมกลุมกัน 5 คน รวมกันกําหนดและวิเคราะหกลยุทธพัฒนาทางการตลาดแลวสรุปลงใน
แบบบันทึก
แบบบันทึก
สมาชิกในกลุม 1.............................................................................................................................................
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กลยุทธ
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การวิเคราะหกลยุทธ โดยการวิเคราะหจุดออน จุดแข็ง
1. จุดแข็ง..........................................................................................................................................................
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2. จุดออน.......................................................................................................................................................
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3. โอกาส........................................................................................................................................................
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4. อุปสรรค.................................................................................................................................................
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สรุปผลการวิเคราะห
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