Page 27 - Georgetown Retail Merchandising Plan 11.7.16 - FINAL

greater than the Texas average at $308 per capita. Children’s Owner-occupied housing expenses account for $4,986 of retailers, paint stores, and other home related businesses.
apparel is slightly higher, at 6% greater per capita sales than the the annual per capita expenditures. These expenses include
Texas average. maintenance, repairs and upgrades, as well as general operating ENTERTAINMENT
expenses. Housing related expenses in Georgetown account Entertainment expenditures are $1,295 per capita in Georgetown.
FOOD for the largest above average expenditure in comparison to This represents 26% greater than the Texas average and 18%
Food, at $3,524 per capita, represents 12% of the total budgeted the U.S. and Texas amounts spent on housing. This is due to greater than the U.S. average. This category includes sports
expenditures. This figure is 21% greater than the Texas average the high concentration of ownership and greater home values and recreation, pets, photography, fees for events, reading,
and 16% greater than the U.S. average. Food away from home in Georgetown that creates greater investment in maintenance, recreational vehicles, and crafts and hobbies. Entertainment can
and dinner to go are 21% and 31%, respectively, greater than the upkeep, and improvement to maintain values and equity. This be synergistic with existing retail and restaurants and is also a
Texas average. In concert with food, alcoholic beverage spend is is consistent in affluent areas and developments that have great magnet for tourists, which can increase regional demand
also greater at $225 per year. This is 26% greater than the Texas home owner associations. This higher spending amount will be for retail and hospitality in Georgetown.
average and 17% greater than the US average. attractive to home improvement related businesses, home good
Retail Spending Comparison
Within the food category, over 38% of food is spent on non
grocery items at places such as restaurants or fast food. Dinner Category Georgetown (per capita) United States (per capita) Percentage above
away from home constitutes $630 of the away from home spend, spend in $’s spend in $’s US average
breakfast is $139 per capita, and the remainder is lunch or what 2016 Retail Goods $9,306 $7,979 14%
is considered the “fourth meal.” This spending will be attractive to 2016 Housing $9,079 $7,697 15%
restaurants, fast casual concepts, and specialty food operators. 2016 Transportation $3,528 $3,045 14%
This is also in-line with the restaurant “gap” across all food related 2016 Pensions & Social Security $2,953 $2,555 13%
categories.
HOUSING 2016 Health Care $2,435 $1,994 18%
2016 Food at Home (Groceries) $2,167 $1,876 13%
2016 Food Away from Home (Eating out) $1,357 $1,164 14%
2016 Entertainment/Recreation $1,295 $1,097 15%
2016 Apparel & Services $868 $758 13%
2016 Travel $849 $701 18%
2016 Household Operations $779 $646 17%
2016 Education $579 $532 8%
2016 Other Household Items $332 $282 15%
2016 Furniture $219 $185 16%
2016 Life/Other Insurance $187 $156 17%
2016 Major Appliances $130 $107 18%
2016 Cash Contributions to Charities $130 $103 20%
2016 Housewares $39 $31 19%
Source: ESRI

Georgetown Retail Merchandising Plan 2016 27