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SEO Workflow

How-to 8: Examine the linked-to pages. Most links your site receives will

typically point to your homepage — the first level in the structure of your
website. However, you need to balance those links by a number of other links

going to deep internal pages of the website.

If you have very few links pointing to your internal pages, it may be a good idea
to launch a thought-out content marketing campaign that earns more backlinks

for your deeper pages.

Step 3: See how your links compare to

competitors’

The next crucial step in your link profile audit is checking how it compares to

your main competitors — to identify your site’s strong and weak points and see
what will help you outrank your competition.

How-to: Add competitors’ sites for comparison. In your SEO SpyGlass project,

navigate to the Domain Comparison module and specify the URLs of your top
SEO competitors. Voila! The tool analyzes backlinks of your top ranking rivals,

comparing them against a bunch of crucial link factors, with a 1 to 5 overall rating
assigned to each site.

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