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SEO Workflow

Once you’ve found such non-existent links, you can safely remove them from the

project completely (right-click the link and hit Remove backlinks from project) to
make sure you aren’t wasting your time on analyzing links that no longer exist.

Step 2: Assess your backlink profile as a whole

A link profile is made up of individual links — but before you look into the

details of each of your links individually, you need to understand how they are
performing together, and identify the core strengths and weaknesses of your link

profile as a whole. You can do that in the Summary section of the Backlink Profile
module in SEO SpyGlass. Here, you’ll find your total number of backlinks and a

wealth of important stats on them.

How-to 1: Compare your Total Links vs. Linking Domains. The total number
of backlinks your site has is a good starting point in understanding how strong

your backlink profile is. Yet multiple links coming from one and the same domain
are considered to have lower value, so unique linking domains are typically a

more reliable metric than link count.

Your link profile will obviously have considerably more total links than linking
domains, but your aim is to have as even a ratio as possible.

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