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SEO Workflow

How-to 2: Check the dofollow vs nofollow ratio. While it’s true that nofollow

links do not have SEO weight, a natural link profile can’t consist of dofollow links
only, so your best option is to have a natural mix of nofollow and dofollow links.

If nofollow links prevail in your backlink profile, it’s a signal to rethink your link-

building strategy and try to focus on acquiring more SEO-valuable dofollow links.

If there aren’t any nofollow links in your profile, this may be a flag that your
links were acquired in an unnatural manner and you need to further investigate

your profile for other traces of spammy techniques.

How-to 3: Assess your link profile growth over time. Go through the Project
Backlinks History to get an overview of how your backlink profile changed over

time. Review the backlink history to see if your site’s number of backlinks has
been growing. Look for spikes to figure out which of your marketing activities

(content, campaigns, etc.) have been especially successful in attracting links.

How-to 4: See the SEO strength of your backlink profile. The audit tool

compiles a brief overview report into the PageRank and the authority of the
referring domains. InLink Rank is a metric to estimate the authority of the page

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