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3.2 Research Objectives

The aim of this study is to find the answers to the queries raised above and to get at the reality.
The Research Objectives are as follows.

RO1: To explore, study and analyze the relevance of role of “status or perceived status” towards
selection of brand loudness.

RO2: To explore, study and analyze the role of “self-esteem” in influencing the buying behavior
of the consumer towards selection of the brand loudness.

RO3: To explore, study and analyze the role of personality trait “introversion” vs “extroversion”
in influencing the buying behavior of the consumer towards selection of the brand loudness.

RO4: To explore, study and analyze the role of personality trait “sensing” vs “intuition” in
influencing the buying behavior of the consumer towards selection of the brand loudness.

RO5: To explore, study and analyze the role of personality trait “feeling” vs “thinking” in
influencing the buying behavior of the consumer towards selection of the brand loudness.

RO6: To explore, study and analyze the role of personality trait “introversion” vs “extroversion”
in influencing the buying behavior of the consumer towards selection of the brand loudness.

RO7: To explore, study and analyze the role of personality trait “judging” vs “perceiving” in
influencing the buying behavior of the consumer towards selection of the brand loudness.

RO8: To study and analyze the Interplay of the personality traits and status in influencing the
buying behavior of the consumer towards selection of the brand loudness.

3.3 Research Approach