Page 211 - CRC_One Report 2021_EN

Business Overview and Performance Corporate Governance Financial Statements Enclosure

Jing Jai Farmers’ Market Project
This project was established to create a distribution channel for farmers who focus on growing organic crops
without chemicals. The Company provides farmers with training session, additional sale channel along with
the rehabilitation of agricultural areas and refraining from using chemicals. In addition, the Company has
provided knowledge in retail business, freight management and regulations related to product quality and
safety standards. Farmers can bring their produce to sell at the Jing Jai Market in the Company's department
stores, totaling 27 stores. The Company also plans to expand the Jing Jai Farmers’ Market to department
stores across the country and supports farmers in a wider range of area.

Performance in 2021

B

Farmers participated Households benefitting Income generated
in this project from this project to farmers
24,000 7,200 220,000,000

people households THB

Annual Report 2021 (Form 56-1 One-Report) 211