Page 209 - CRC_One Report 2021_EN

Business Overview and Performance Corporate Governance Financial Statements Enclosure

3.4.2.5 Healthy and Safe Products

The Company places an important of product and service safety which are delivered to consumers as top priority.
The Company also responds to the needs of consumers demand for great quality of products for good health.
Therefore, the Company focuses on raw material procurement from suppliers whose their product are received
international standard and suitable for customer’s wellness for example organic agriculture product with high standard
and environmental friendly production.

3.4.2.6 Community Contribution and Product Development

The Company aims to strengthen the community through increase in local income by supporting local products,
enhancing the business capabilities of partners and smallholder farmers in the community to operate their business
continuously, which ultimately leads to a great relationship between the Company and the community.
Therefore, the Company has implemented projects which support the community by developing local product,
educating communities and supplier as well as developing distribution and communication channels of local products
to be competitive in the market. To bring about such development, the Company has implemented “Central Tham”
project, focusing on creating economic value for the community under the Creating Shared Value (CSV) concept
to enable the Company, its suppliers, and the community to grow together and overcome various obstacles in
the long term.

The Company has established guidelines for operation, starting by surveying the needs and expectations of
the villagers in the area, including the assessment of both positive and negative impacts from the Company’s
development plans. The result of the surveys and assessments leads to operational guidelines which the Company
develops a framework for economic values creation of the community as follows:

Purchase products from
Practical advice local communities

Investment and Logistic support
infrastructure support

Product and Distribution channel
packaging design support

Product Marketing and
development communications
support

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