Page 100 - The Design Thinking Playbook

Structuring, such as with concept maps, improves the clarity of the
ideas and makes it easier for the team to plan the next steps and Other groupings are possible:
tackle them in a focused way. Once the idea has been selected, the
next step is to present it in a way appropriate for the target group.
Again, there are various possibilities for this, such as creating a
communication sheet of the concept ideas. D) Today –
Tomorrow –
If the range of ideas is very broad and the scope of the Future
question has been greatly expanded, the ideas can initially
be grouped into overarching topics and then clustered again.

Today Tomorrow Future

E) B2B –
A) Matches the question B2C –
B2B2C

B) Exciting
F) Incremental
versus radical New for us New on the market

Customer segment

C) Out of scope
Existent

Existent New for us New on the market
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Product/service