Page 103 - The Design Thinking Playbook
P. 103
But we ought to try everything in our power to overcome such restrictions. In our experience, “submarine”
projects have proven useful: projects that are initiated on the q.t. with a small number of dedicated em-
ployees and “go to the surface” only once the initial results were worked out in prototype form and have
won over the decision makers.
Personal preferences Order to the
of management business line
assesses willingness & ability to act
Reality based on
Values
hits
Our
Action MVP/ * solution
MVE
yields
insights
Customer needs Submarine
(prototype)
* MVP = Minimum Viable Product
MVE = Minimum Viable Ecosystem
(see p. 112)
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