Page 107 - The Design Thinking Playbook

HOW MIGHT WE...

structure and select
ideas?

We recommend this simple procedure for giving structure to the ideation process. First, after the ideation,
bundle the ideas into clusters and structure them. Then, select the most important ideas or clusters and
refine them; last, document them.
The ideas can be selected according to the needs of our persona or according to actual use.

1 Generate ideas 2 Structure the ideas 3 Select the ideas 4 Refine and

document the ideas

Idea communication sheet
Name: Discovered problem/need:
DIVERGE Sketch: Solution:
Slogan:
CONVERGE

Benefit:
Free description:

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