Page 113 - The Design Thinking Playbook

Type Description Degree of resolution Suitable for/
low medium high examples
Service Structured description of services for the Products, digital and
blueprinting comprehensive design of the experience in the physical services
end-to-end customer journey.
Business model Systematic depiction of business contexts and Business models
relations, e.g., with the business model canvas
or lean canvas.
Role playing Emotional experience of the customer with Experiences
a product or service, acted by project team
members.
Bodystorming Reproduction of specific situations, with the Physical experiences
project team members doing the physical acting.
Pinocchio Rudimentary, nonfunctioning version of a PalmPilot (personal
product. digital assistant)
Minimum viable Executable version of a system or a version, Digital products,
product (MVP) with only the most necessary functions. software
Fake door Deliberate, fake access to a product that does Zynga,
not yet exist. Dollar Shave Club
Pretend to own Pretending you own it (space, product, offer, Zappos, Tesla
etc.); actually, however, it is procured from
somewhere else, has been rented or leased,
before you have invested in a big way.
Relabel Another product equipped with its own brand Products, services
and packaging.
Wizard of Oz User interacts with the interface of an appli- IBM’s speech-to-text
(also referred to cation that does not exist. The reactions of the experiment
as “mechanical system are simulated by the people acting.
Turk”)
Degree of resolution: Minimum viable Working collaboration on the basis of a key Blockchain appli-
ecosystem (MVE) functionality between initial partners in the cations, platform
low = in an early phase ecosystem solutions (e.g.,
medium = first approaches to a solution WeChat)
high = more end solutions

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