Page 118 - The Design Thinking Playbook
P. 118
KEY LEARNINGS
Building prototypes
• When prototyping, start with the need of the persona and a trend in the market.
• Always build prototypes on the basis of the question of what is to be tested.
• Bear in mind that no offer has any intrinsic value. The value that customers ascribe to the offer is all that counts.
• Make sure that as many customers as possible ascribe value to the offer.
• Test the prototype as early as possible in the real world. Prototypes are assumptions that must be scrutinized.
• Use the material that is available to build prototypes.
• Create prototypes under time pressure. More time does not yield more results. Time boxing boosts the pressure to get results.
• Make sure that the objective and the maturity of the prototype match.
• Always schedule enough time for prototyping and testing, across the entire duration of the project.
• Involve at an early stage the project team members who will implement the prototype in the end.
• Apply “boxing and shelfing” to test a potential portfolio while prototyping.
117
