Page 121 - The Design Thinking Playbook

HOW MIGHT WE...

design the test sequence?

A test can be broken down into four steps:

Test preparation Conducting the test Document results
Where? How? What? Who? with potential users Infer learnings
in the real context

Face-to-face
interview

Observe and
document Feedback-
capture grid

Question map A/B testing

Test scenario
Online tests

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