Page 119 - The Design Thinking Playbook
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1.10 How to test efficiently
We always receive valuable feedback when we test prototypes with customers in the real world, namely
potential users or in the environment of the users. Peter knows the importance of user and customer tests
and tries to get out of his innovation and co-creation lab with his prototypes as early and often as possible.
His current test of a prototype—an app for monitoring metabolic diseases with the option of receiving
help from a team of doctors online—involves being out and about in Bahnhofstrasse in Zurich. Where else
would he find the clientele for such an upscale and expensive managed service?
Test
prototype
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