Page 139 - The Design Thinking Playbook

HOW MIGHT WE...
structure a prototyping workshop for
the design of a creative space?

How exactly should we now proceed? First, we develop a common Design brief—creative space
understanding of the idea, or the order and client. It goes without
saying that we consider the scope, possible framework conditions, The pace of change in business and the challenges entailed therein have become enormously
and any restrictions. This way, we arrive at an initial, roughly formu- complex. To cope with these developments, many companies and organizations have come to master
lated design challenge that is open enough and does not contain any tasks with more collaborative approaches to innovation.
solution in its description. Especially for creative working, workspace design is decisive for promoting communication and
creativity. Companies such as Google, Apple, and Procter & Gamble have been pioneers in creating
We plan the estimated one and a half days for the workshop as innovative and inspiring working atmospheres for flexible and individual collaboration.
follows: The spatial environment is usually characterized by specific furnishings: flexible furniture, lots of
1. As an input, we use the design brief and pictures of other space on the walls, the necessary tools and materials to visualize research impressions and new
creative spaces. ideas, and suitable places to retreat to, in which ideas can be given their initial form.
2. The procedure provides for a warmup in the morning, followed We as a traditional banking house want to follow these developments as part of our digitization ef-
by individual brainstorming and several brainstorming sessions forts. In a first attempt, we begin with a creative space for our co-creation workshops in the FinTech
in connection with prompt translation into prototypes. The testing departments at our office in Singapore. In particular, business models, new business ecosystems,
is done with employees in the cafeteria and coffee corners. At and first prototypes in conjunction with technologies such as blockchain are to emerge from these
the end, the final prototype is presented to the decision makers. workshops.
3. As a result, we’ve now got two to three models of a prototype,
which we will either continue to improve or order to be Design challenge: How might a creative space look that gives us the flexibility to begin
implemented. a cooperative innovation process with various stakeholders (internal/external), taking into
4. Because the approach contains many elements of a design account our values and our brand as a branch of a traditional French financial institution in
thinking cycle, the participants become familiar with it. Southeast Asia?

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