Page 168 - The Design Thinking Playbook
P. 168

KEY LEARNINGS



                               Visualize ideas










                                             •   Establish a culture that is conducive to and acknowledges the courage to draw.
                                             •   Create simple and clear drawings. Visualization is not art but a means to an end.
                                             •   Systematically replace key concepts or sentences with images, icons, and stick figures.
                                             •   Take advantage of the impact of images on our brain: Images leave a deeper impact.
                                             •   Solve communication problems on interdisciplinary teams with drawings;
                                                 this way, you can overcome language and cultural barriers.
                                             •   Use drawings and visualized stories to communicate knowledge in meetings.
                                             •   Use simple drawings and graphics.
                                             •   Because it’s faster: Sketch something instead of cumbersomely writing it down.
                                             •   Visualization is like a language: You have to practice and apply it. Just do it! Now.















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