Page 166 - The Design Thinking Playbook

EXPERT TIP

How to draw correctly on flip charts and
use screens

We have various possibilities for drawing on a flip chart. Depending In design thinking, we often have very large walls with many visualizations, such as life-size personas,
on the motivation and the goal, the theme can be drawn at the top or insights from customer interviews, images from surveys together with sketches of ideas, and customer
in the center. experience chains. In the end, each team structures the space on its own. The facilitator can give hints, so
that, at the end, the “journey” is comprehensible even to outsiders. Often, large Post-its are sufficient to
Using high-quality pens and checking that they all work well will pay show where the participants stand in the process. Our experience has been good with connecting elements
off. We should try to write in big letters, at least 3 to 3.5 cm/1.5 inch- and structuring grids, which, in conjunction with lines and arrows, result in an overall picture.
es, or even bigger. Be careful to hold the pen correctly: set it down
squarely and write with the wide side.
In addition, we use frames, graphical bullet characters, and simple
symbols. If chalk is at hand, we can add color afterward.
The goal is to structure the flip chart in a meaningful way and create
an attractive composition:
LESS IS MORE!

So much text

The most
important stuff

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