Page 248 - The Design Thinking Playbook

HOW MIGHT WE...

create a business ecosystem?

The central starting point in business ecosystem design is the customer/user with his needs, based on a
defined problem statement. We use our well-known design thinking tools, such as customer experience
chains, customer profiles, and personas. This is done before the design of the ecosystem. The design of
the ecosystem usually takes place on two levels: customers/users and business, including the associated
technologies and platforms. Our business ecosystem model has a total of 10 stages, which are broken
down into a “virtuous design loop,” a “validation loop,” and a “realization loop.”

0

Determine the
needs of the
users/customers
1
2 Core value
proposition
Describe the actors
(Re)design of 7 Realization
the business loop
Classification in ecosystem
ecosystem 3 Virtuous
map design Experiment Prototype/MVE
loop Validation loop 10 and test of the
ecosystem
loop
6
Definition 4 Multidimensional
of the value view of the busi-
streams ness models
5
Analysis
of the advantages + + 9
and disadvantag- +
es of each actor = ? 8 Formation of
+ - View of the the team for the
implementation
decision-makers
and teams per
actor + -
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