Page 251 - The Design Thinking Playbook

EXPERT TIP
Business ecosystem design canvas

Because in many ways we work with canvas models (e.g., lean
canvas or user profile canvas), we have had good experience in using
the business ecosystem canvas (Lewrick & Link) for the iterative
development of the system. The eight elements will help the design
team across the entire design cycle (explore, design, build, test,
redesign) in asking the right questions. In principle, the starting point
for the design of a new ecosystem can occur anywhere. However,
we recommend remaining consistently faithful to our typical starting
point in the exploration phase, namely recording the customer and
user needs.

In the ecosystem design canvas, all essential steps are consolidated.
It is better we record the working version after each iteration (e.g.,
with a photo). This way, the considerations can be well documented
and made traceable and comprehensible. In general, new systems
(greenfield approach) or existing ecosystems can be improved with
the business ecosystem canvas. When designing radically new eco-
systems, certain actors in the business ecosystem can be eliminated
already in the run-up. Another practical approach is first to draw up
the business ecosystem predominant today and, in a second iteration,
to optimize it (redesign). Especially if existing business ecosystems
are to be radically restructured, the second approach makes sense,
because in this line of thought, processes, procedures, information,
and value streams can be redefined.

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