Page 252 - The Design Thinking Playbook

EXPERT TIP
Business ecosystem design canvas Business ecosystem design canvas

Determine the needs of the users/ Core value proposition Definition of the value streams
customers What is the core value proposition for the user/customer? • What are the current and future
• Who is the customer or user? (positive and negative) value streams?
• Describe the customer/user profile • Which product/services streams, money/
(pains, gains, jobs-to-be-done, and use case) credit streams, data, and information flow?
• What problem is to be solved? • What are the digital and digitized value
streams/assets?
DESIGN/REDESIGN

DESIGN:
Describe the actors • Which actors are pivotal for the provision of the core value proposition in the Prototype, test, and improve the
• Who are the actors in the business ecosystem? business ecosystem? (For the placement, go from the inside to the outside.) business ecosystem
• What is their function and role in the system? • Also place the actors with advanced and complementary offerings, enabling
functions and other actors who are directly or indirectly part of the system.
• What is their motivation to participate in the EXPLORE • With which MVE do we start?
business ecosystem? BUILD/TEST • How and where can we test the MVE?
• What experiences help us to get the value
REDESIGN: streams, business models, and the role of
• Do various scenarios exist, with different actors? actors in the ecosystem to improve
• Which actors can be eliminated? iteratively?
• Are there actors who scale value streams multidimensionally or better?
• Is the business ecosystem robust and able to survive in the new scenario?

Analysis of the advantages and disadvantages of each actor - Multidimensional view of the business models
• What are the advantages and disadvantages for each actor? + • What does the resultant business model and value proposition for each actor look like? + + +
• What are his strengths/weaknesses and opportunities/risks in the system? • How does the respective business model contribute to the core value proposition?
• Is the defined core value proposition the result of the sum of the value propositions of all actors? = ?

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