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3.4 How to bring it home

Design thinking underwent various eras in the past. There was
“synthesis” in the 1970s, followed by “real-world problems,” all the
way to business ecosystem design. Across all eras, we were faced
with the challenge of successfully implementing the solutions in our
organizations.

How do we overcome the hurdles in implementation?

We know from experience that various stakeholders in the company
want to have their say. The process toward the solution is often
scrutinized. The colleagues from the Legal department already raised
objections to our very first prototype; the experts from Technology are NOT INVENTED
generally not open to solutions they haven’t developed themselves
(“Not invented here” syndrome); and the hip ones from Marketing are HERE SYNDROME!
bound by strict specifications for the branding of the new solution.
In addition, there’s the opinion of Management, the concerns of the
Product Management Board, and all the other countless committees
who question our ideas and block implementation. In most large Hey, I have an idea!
enterprises, we will encounter resistance of a similar kind, not least How about this? Can’t you see
we’re busy?
because a rather traditional innovation and organization approach No thanks!
dominates most organizations. It is characterized by minimization of
errors and maximization of productivity, the desire for reproducible
processes, elimination of uncertainty and variation, and the need to
increase efficiency with best practices and standard procedures.

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