Page 257 - The Design Thinking Playbook

How do the developed solutions get to the market?
IMPLEMENTATION =
For Lilly, her work at the university was usually over once the participants had presented their results. The
implementation of the solution was not a major issue for her. Yet the feedback from industry partners and We asked 200 people...
participants on the implementation made her think. Most celebrated opportunities do not find their way to
market maturity.
In the case of rather simple market opportunities, the approach discussed before, namely to implement
the idea with a start-up, is probably the simplest. You equip the teams with financial resources for one
year, support them with coaching, and try to develop the opportunity to market maturity during this time. What are the effects
For one, this minimizes the risk; you also avoid all those hurdles that are simply written in the DNA of
traditional enterprises. Such implementation variants have unfortunately been chosen only rarely up to of design thinking?
now. This is because, among other things, it requires the willingness of the team to carry forward the idea
in a venture for a while.
Innovation processes are
more efficient
We have a better
work culture
Execution is the key!

But Lilly also knows very well that implementation will be one of the most important factors of success Costs
in the future. From a study jointly conducted by HPI and Stanford in 2015, Lilly knows that design thinking were reduced Users were
brings forth many positive aspects in the field of work culture and collaboration. What is conspicuous, more integrated
though, is that the top 10 effects of design thinking do not include an increased number of innovative
services and products that were launched on the market. In our opinion, this is because implementation
Profitability
is not supplemented as the last and crucial phase in the process. As a mindset, design thinking must be was raised Sales figures
established in the company holistically for it to be successfully implemented. Unfortunately, the reality is were boosted
that the majority of responding organizations (72%) use design thinking in a more traditional way, namely
in isolated areas of the “creative folks” in the enterprise—a fact that Jonny unfortunately observes at his
employer as well. So we should not be too surprised that ideas are nipped in the bud of implementation.

256