Page 304 - The Design Thinking Playbook

The model consists of four components: (1) the hybrid mindset; (2) a tool box filled with the existing design thinking and new big data analyt-
ics tools; and other key elements are the collaboration of (3) data scientists with design thinkers as well as a hybrid process (4) that can give
orientation to all parties involved. Thus the hybrid model is another possibility for expanding the design thinking mindset and generating better
solutions from the combination.

The advantage of the hybrid model: We create a mindset that gives us superior arguments when dealing with skeptics in traditional companies.
One frequent point of criticism is that design thinking generates information on the needs only through ethnographic and sociological methods
such as observation and surveys. With the hybrid approach, we can eliminate this vulnerability. Expanded by tools for the collection and analysis
of big data, the quality of the design thinking process is heightened throughout.

303