Page 305 - The Design Thinking Playbook

HOW MIGHT WE...

go through the phases in the hybrid model?

Because the hybrid model is following the design thinking process, we primarily want to point out what is added. As in design thinking, the
customer need and a problem statement (pain) to be solved mark the beginning. It can be a more rational or else an emotional problem. In the
end, the solution may be a newly defined physical product, a digital solution in the form of a dashboard, or a combined solution that encom-
passes both elements.

Product,
service,
process

Combined
solution

Prediction,
dashboard,
report

Input: Emotional or Common understand- DT: Interview and Combination of ”deep Development, sum- DT: Making ideas Joint testing of the Refining the concept;
rational problem (pain) ing of the problem observation of insights” and ”deep mary, and evaluation tangible with prototypes (DT) realization and
and defining of the the customer in learnings” in order of the greatest prototypes and of the models, implementation of
design challenge order to obtain ”deep to define the point possible number of DS: Experimenting visualizations, and the solution
insights” of view ideas and visualization dashboards (DS)
DS: Data discovery of “insights” with with customers
for extracting ”deep models
learnings” from data
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