Page 308 - The Design Thinking Playbook

EXPERT TIP

Composition of the teams in the hybrid model

You need an interdisciplinary team to work with the hybrid model. It is made up of design thinkers, data scientists, and those responsible for
implementation.
A facilitator who has the methodological knowledge continues to support the team. The team members can come from a wide variety of areas
and contribute their differentiated background knowledge. Depending on the situation, the right specialist from data science can be used. The
people responsible for implementation are part of the team.

Management, project sponsor,
line managers, customers and
users as a co-creators
Methodological knowledge

Humanities, social sciences,
engineering, designers, industries,
business, media, life sciences BI analyst, database administrator,
data engineer, data scientist

307