Page 307 - The Design Thinking Playbook

EXPERT TIP
Live a hybrid mindset

For the successful combination of big data analytics and design thinking, a mindset should prevail that reflects the work in a hybrid model.
Because we now have a group of data scientists on board in the projects, it is useful to add the corresponding components to design thinking. A
possible mindset can be described as follows:

We are interested in the unknown and create clarity
through a creative and analytical approach.

We combine human insights and data insights We combine analytical and intuitive ways of thinking
(e.g., in a PoV). in a holistic approach.

We welcome the combination of design thinkers and data scien-
tists. Mutual inspiration becomes a factor of success.
We accept uncertainty and interpret statistical
correlations in the context of the user.
MINDSET OF A
HYBRID THINKER

We generate stories from data and experiences
in the form of prototypes and visualizations.

We live an optimistic approach and iterate across the
entire design cycle in both thought preferences.

We learn to handle creative and analytical tools by trial
We reflect on our approach and develop the hybrid and error and the acceptance of mistakes.
mindset constantly.

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