Page 310 - The Design Thinking Playbook

EXPERT TIP

Convince stakeholders of the approach

The hybrid approach compensates for the weaknesses of the unified approaches. Introducing a combined mindset has better chances of success
than introducing one after the other sequentially.
In our experience, both top-down and bottom-up work.

With a bottom-up approach, the exchange between employees who deal with the subject of design thinking and those who are into data is
promoted. In workshops, the two groups can present their approaches and challenges to each other. It quickly becomes apparent that the two
approaches are complementary. The goal is to find a common pilot project in which the collaboration can initially be tested.
In a top-down approach, the advantages and disadvantages of both mindsets are presented to top management with the goal of carrying out
an initial pilot project using the method of the hybrid model. After the pilot project is completed, the experienced gathered and the advantages
are reported to top management and the stakeholders. In general, the hybrid approach reduces a number of risk factors; for example, it lowers
the innovation risk of early experiments. In interdisciplinary teams, not only are new skills brought to the projects but also different ideas, which
broaden the perspective. The same applies to a combination of systems thinking and design thinking and to projects that link strategic foresight
to design thinking.

The hybrid approach—paradigm shift reduces risks
Paradigm shift Risk factors that can be reduced

Focus on the overall picture (human being + data) Innovation risk/risk entailed in search field for ideas
New mindset Cultural risk
New composition of the teams Skills risk
New hybrid process Model risk

Implementation principles Risk factors that can be reduced

Support, top management Implementation risk
Part of the transformation toward digitization and/or Strategy fit risk/management risk
data-driven enterprise

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