Page 43 - The Design Thinking Playbook

Define
Understand Observe point of Ideate Prototype Test
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IDEATE:
In the phase of Ideation, we can apply various methods and approaches that heighten creativity. Irrespec-
tive of this, we normally use brainstorming or the creation of sketches in this phase. The goal is to develop
as many different concepts as possible and visualize them. We present a number of techniques for this in
Chapter 1.7. The phase of Ideation is closely associated with the subsequent phases in which prototypes
are built and tested. The next Expert Tip will give depth to this approach. In this phase, our primary goal
is the step-by-step increase of creativity per iteration. Depending on the problem statement, a general
brainstorming session on possible ideas can be held at the onset. Presenting individual tasks in a targeted
manner for the brainstorming session has proven successful; this way, creativity and thus the entire diverg-
ing phase can be controlled. Examples include a brainstorming session on the critical functions, bench-
marking with other industries or situations, and a dark horse that deliberately omits the actual situation
or combines the best and worst ideas. A funky prototype that simply ignores all limiting factors can also
generate ideas. We will specifically address the matter in the depiction of the macro cycle.

Define
Understand Observe point of Ideate Prototype Test
view

PROTOTYPE:
In the previous phase, we already pointed out the next steps of “Build prototype” and “Test prototype”
because they are always connected to ideation. Chapter 1.9 will show what makes up a prototype.

At any rate, we should make our ideas tangible as early as possible and test them with potential users.
This way, we receive important feedback for the improvement of ideas and prototypes. The motto of the
options for action is simple: Love it, change it, or leave it.

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