Page 44 - The Design Thinking Playbook

Define
Understand Observe point of Ideate Prototype Test
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TEST:
This phase comes after each developed prototype and/or after each drafted sketch. We can do the testing
with colleagues, but the interaction with potential users is what’s really intriguing. Alongside traditional
testing, it is possible today to use digital solutions for testing. Prototypes or individual functionalities can
be tested quickly and with a large number of users. We will present these possibilities in Chapter 1.10. We
receive mostly qualitative feedback from this phase. We should learn from these ideas and develop them
further until we love our idea. Otherwise: discard or change.

Define
Understand Observe point of Ideate Prototype Test Reflect
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REFLECT:
Before starting a new cycle of the iterative process, it is worthwhile to reflect upon the chosen direction.
Reflection is best triggered by questioning whether the ideas and test results comply with claims of being
socially acceptable and resource-efficient. With agile methods such as Scrum, the Reflect phase wraps up
the process in retrospection. The process and the last iteration are reviewed, and a discussion follows on
what went well and what should be improved. The questions can be played through in a “I like—I wish”
feedback cycle, or feedback can be obtained in a structured way using a feedback capture grid. Naturally,
we also use the Reflection phase to consolidate the findings if this hasn’t yet occurred in the Test phase.

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