Page 50 - The Design Thinking Playbook
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KEY LEARNINGS
Keeping a grip on the process
• Define a problem statement on the right level.
• Leave the comfort zone (as often as possible) if you want radical innovations to emerge.
• Develop awareness of the groan zone in the macro cycle, because it is decisive for the future success of the
generated ideas.
• Create clarity on the team about whether the divergent or convergent mindset is currently at center stage.
• Use different methods in the divergent phase for brainstorming in order to heighten creativity (e.g., benchmarking,
funky prototype, dark horse).
• Generate as many ideas as possible in the divergent phase by applying different creativity techniques.
• Always follow the sequence of “Design—Build—Test” in the micro cycle.
• Find the final prototype through converging and the respective iterations.
• Don’t develop emotional ties to prototypes and ideas. Discard bad ideas.
• What applies to all ideas: Love it, change it, or leave it!
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