Page 82 - The Design Thinking Playbook

In our experience, the following approach is suitable for obtaining a good PoV.

A) Analyze information B) Infer insights C) Formulate possible questions D) Specify questions

• Collection, interpretation, and analysis • Summarize the 10 most important • Mark possible key themes or • Present, discuss, and select
of all information. insights. questions (e.g., dot voting on a question.

• Summary and consolidation of key findings • Infer the design principles or problem insights and principles). • Refine and improve the
into insights. clusters from it. • Choose three thematic areas and question.
formulate the question.

Insights

Cluster 1

Sentence 1 Variant 1a
Offer or Principles
customer/
user Variant 1b
Cluster 2 Principle 1 Sentence 2
Insight Variant 1c
Principle 2
Insight
Sentence 3
Cluster analysis
For example, values or insights
Evaluation points

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