Page 85 - The Design Thinking Playbook

After Lilly and Jonny’s point of view has been defined, a question The wedding party Questions
should be formulated for every point of view. The question has the points of view
aim of enabling the potential friends, whom the couple will ask for The couple What does the couple wish for the wedding party?
advice, to take the said perspective and force them to answer the The parents of the couple What do the parents of the couple wish for the wedding party?
question from this point of view. The witnesses to the marriage What do the witnesses wish for the wedding party?
Children What do children wish for a wedding party?
The questions for the ideation phase are often very broad. Lilly and Seniors What do seniors wish for a wedding party?
Jonny won’t organize a workshop in their case, but they will probably Planet Venus What would a wedding party on Venus look like?
collect answers during a shared dinner with their friends or via social In the family of the Russian Tsar? What would a wedding party in the family of the Russian Tsar look like?
media/e-mail. For a “working environment,” a physical workshop
is advisable because creativity might suffer in a digital workshop, In the Middle Ages? What did a wedding party in medieval times look like?
although feedback can be collected quickly in the latter. Reverse point of view What would be the worst wedding party?

To forestall respondents’ expressing only those ideas the couple is
willing to hear, some of the ideation should be done on an anonymous
basis, such as in writing or by means of an online tool. Anonymity is
not absolutely necessary for collecting great ideas—after all, it’s fun
to talk about things that are pleasing. But if you want to know what
might bother people, anonymity is a must. To the question of “What
would be the worst wedding party?” some of Lilly and Jonny’s friends
responded they would fear having to sit at the same table with the
same people all night long. Some friends are horrified at having to
wear a suit all day long. Many families would like to stay overnight
locally but cannot afford an expensive hotel.

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