Page 83 - The Design Thinking Playbook

How might we solve problems for a wide range of users and address their needs?

We have had good experience with a 360° view of a question.
Let’s take a need of our persona, Lilly. Lilly wants to marry Jonny. They plan their wedding party together.
They do not yet know how the wedding party should look. So the problem statement is:
Lilly and Jonny don’t know yet how their wedding party should look.

The question derived from this would be:
“What should Lilly and Jonny’s wedding party look like?”

Based on this, the stakeholders and points of view are defined:
“Suppliers and the budget, for instance, are important when you plan a wedding.”

Competitors

Employees Customers
Suppliers
. . .

Question
Imaginary
world
Money
Stakeholders
Age Time
Other points of view

. . .
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