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GLOSSARY

This glossary offers a quick reference list of key industry terms and other key words and phrases
that appear in this seminar. These items are listed alphabetically and the definitions include the
meaning with which the items are used in Rena Ware.

“Buen Comer”: (the Art of “Buen Comer”) the Rena Ware concept of not only eating healthy,
but also enjoying food with great taste, texture and color, and sharing it with
the people we love. “Buen Comer” or the Art of “Buen Comer” is part of
the Rena Ware philosophy of “celebrating life.” This philosophy also includes
sharing the Cause, the Difference and the products.

Cause: (the Cause or our Cause) Rena Ware’s environmental mission: eliminating
single-use plastic waste. Summarized in the Cause slogan: “Less plastic.
Cleaner World.”

Cold approach: approaching people you do not know and who are not expecting you, because
you have not made an appointment.

Cold call: an unsolicited call or visit to a prospect.

Cold market: complete strangers; people you do not know, and with whom you have no
connection.

Consultant: entry level for a new Independent Representative. A Consultant can promote
up to 7 times and reach the level of Platinum Executive Leader.

Difference: (the Rena Ware Difference, or the Difference) formerly the Opportunity.
Rena Ware’s business opportunity. The word refers to the many ways in which
Rena Ware differs from most direct selling companies, and to the fact that
Rena Ware offers people the opportunity to transform their lives.

Enroll: sign up a new Independent Representative.

Feeling: emotion; in the context of compassionate or non violent communication, a
feeling is connected to and is the signal for a need. When our needs are met
we have different feelings than when our needs are not met.

Independent person with his or her own Rena Ware business. The term applies to all levels,
Representative: from Consultant to Platinum Executive Leader.

Issue: problem, difficulty or simply element; in compassionate or nonviolent
communication, an issue is connected to and is the external or superficial
expression of a need.

Leader: in this seminar leader is a representative who is leading a team, regardless
of achieved level and title.

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