Page 1000 - MARSIUM'21 COMP OF PAPER

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Habibah, U., & Sumiati. (2016). The Influence of Brand Awareness and Brand Image on Purchase Decision (Study on AQUA
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Hajli, N. (2015). Social commerce constructs and consumer’s intention to buy, International Journal of Information Management,
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Hasanat, M. W., Hoque, A., Shikha, F. A., Anwar, M., Hamid, A. B. A., & Tat, H. H. (2020). The impact of coronavirus (COVID-19)
on e-business in Malaysia. Asian Journal of Multidisciplinary Studies, 3(1), 85-90.
He, H., Zhu, W., Gouran, D., & Kolo, O. (2016). Moral identity centrality and cause-related marketing: the moderating effects of
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Hidayanti, I., Herman, L.E. and Farida, N. (2018), Engaging customers through social media to improve industrial product
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Hollebeek, L.D., Glynn, M., & Brodie, R. (2014). Consumer Brand Engagement in social media: Conceptualization, Scale
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Hutter K., Hautz J., Dennhardt S. & Fuller J. (2018). The impact of user interactions in social media on brand awareness and purchase
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Hutter, K., Hautz, J., Dennhardt, S., & Füller, J. (2013). The Impact of User Interactions in social media on Brand Awareness and
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past decade. Management Decision, 54(8), 2008-2034.
Ismail, A.R. (2017). The influence of perceived social media marketing activities on brand loyalty: the mediation effect of b rand and
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Jamali, M., & Khan, R. (2018). The impact of consumer interaction on social media on brand awareness and purchase intention! Case
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Kaur, H., & Kaur, K. (2019). Connecting the dots between brand logo and brand image, Asia-Pacific Journal of Business
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