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Thirdly, the study only focused on pastry shops. It is limited the finding to other businesses. Therefore, future studies may involve
several businesses such as fashion, beauty and educational industry to investigate the relationships between social media interaction, customer
brand engagement, brand awareness, and brand image for marketing interventions. Lastly, the survey was gathered from Google form.
Although an online survey is easy to collect data, there are several drawbacks such as low reliability, misunderstanding question, and internet
issues. Therefore, it is recommended that future studies use a variety of research methods such as face-to-face interviews for data collection
and in-depth findings.

6.0 CONCLUSION

In conclusion, the findings of the study showed that social media interaction has a strong impact on customer brand engagement. Besides,
customer brand engagement has a positive and significant relationship with brand awareness and brand image respectively. The results of
this findings are significant for the implemented marketing strategies on the Facebook page of Chop Kek Lian Seng in two months to increase
the brand awareness and brand image of Chop Kek Lian Seng. As proven, social media interaction is the best-implemented strategy in the
development of brand engagement which builds brand awareness and brand image for Chop Kek Lian Sen g. It is showed that social media
interaction is one of the most effective marketing strategies to increase brand awareness and brand image. Thus, this study has provided
appropriate guidelines for marketers to adjust and implement the best social media strategies in their company. Marketers and businesses are
recommended to use social media to communicate information about their brand and build a relationship with their audiences.

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