Page 1002 - MARSIUM'21 COMP OF PAPER

Nurfitriana, R., Surachman, S., & Hussein, A. S. (2020). The Influence of Brand Image and Brand Love on Customer Loyalty
Mediated by Customer Engagement: Study on Consumers of Wardah Cosmetics. Management and Economics Journal,
4(2), 105-116.
Nurhayati, T., & Hendar, H. (2019). Personal intrinsic religiosity and product knowledge on halal product purchase intention: Role of
halal product awareness. Journal of Islamic Marketing, 11(3), https://doi.org/10.1108/JIMA-11-2018-0220
Oertzen, A., Odekerken-Schröder, G., & Mager, B. (2020), Driving users’ behaviours and engagement in co-creating services,
Journal of Services Marketing. https://doi.org/10.1108/JSM-06-2019-0244
Orcan, F. (2020). Parametric or Non-parametric: Skewness to Test Normality for Mean Comparison. International Journal of
Assessment Tools in Education, 7(2), 255-265.
Park, H., & Park, S. (2019). The effect of emotional image on customer attitude. Journal of Asian Finance, Economics and Business,
6(3), 259–268. https://doi.org/10.13106/jafeb.2019.
Prentice, C., Wang, X., & Loureiro, S. M. C. (2019). The influence of brand experience and service quality on customer engage ment.
Journal of Retailing and Consumer Services, 50, 50-59.
Prunty, E. (2021, November 15). Which Social Media Platforms Should You Use for Your Business? Digital Marketing Institute.
https://digitalmarketinginstitute.com/blog/which-social-media-platforms-should-you-use-for-your-business
Puro, P. (2013). Content marketing and the significance of corporate branding . Lappeenranta University of Technology.
Rencher, A. C., & Schaalje, B. G. (2008). Linear Models in Statistics (2nd ed.). Wiley.
Riyadi, S. (2019). Influence between banking service quality and brand image against customer relationship and loyalty in sharia
bank. European Research Studies Journal, 22(3), 322-342.
Rubio, N., Oubiña, J., & Villaseñor, N. (2014). Brand awareness–brand quality inference and consumer’s risk perception in store
brands of food products. Food Quality and Preference, 32, 289-298. https://doi.org/10.1016/j.foodqual.2013.09.006
Saleem, H., & Raja, N. S. (2014). The impact of service quality on customer satisfaction, customer loyalty and brand image: Evidence
from hotel industry of Pakistan. Middle East Journal of Scientific Research, 19(5), 706-711.
Sanny, L., Arina, A., Maulidya, R., & Pertiwi, R. (2020). Purchase intention on Indonesia male’s skin care by social media ma rketing
effect towards brand image and brand trust. Management Science Letters, 10(10), 2139-2146.

Sasmita, J., & Suki, N. M. (2015), Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand
awareness, and brand image, International Journal of Retail & Distribution Management, 43(3), 276-292.
https://doi.org/10.1108/IJRDM-02-2014-0024

Schivinski, B., & Dabrowski, D. (2015). The impact of brand communication on brand equity through Facebook. Journal of Research
in Interactive Marketing, 9 (1), 31-53.
Schultz, D., & Peltier, J. (2013). Social media’s slippery slope: challenges, opportunities and future research directions. Journal of
Research in Interactive Marketing, 7(2), 86-99. https://doi.org/10.1108/JRIM-12-2012-0054

Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer re sponse in
the airline industry. Journal of Air Transport Management, 66, 36-41. https://doi.org/10.1016/j.jairtraman.2017.09.014
Shahid, Z., Hussain, T., & Azafar, F. (2017). The impact of brand awareness on the consumers' purchase intention. Journal of
Marketing and Consumer Research, 33.
Shamsudin, M. F. M. F., & Razak, A. A. A. A. (2019). The influence of atmospheric experience on Theme Park Tourist’s satisfaction
and loyalty in Malaysia. International Journal of Innovation, Creativity and Change, 6(9), 10–20.
Shojaee, S., & Azman, A. (2013). An Evaluation of Factors Affecting Brand Awareness in the Context of social media in Malaysia.
Asian Social Science, 9(17). https://doi.org/10.5539/ass.v9n17p72
Situmorang, S. B. M., & Aruan, D. T. H. (2021). The Role of Customer Brand Engagement on Brand Loyalty in the Usage of Virtual
Hotel Operator. Advances in Economics, Business and Management Research, 177, 101-109.

Solem, B.A.A., & Pedersen, P.E. (2016). The effects of regulatory fit on customer brand engagement: an experimental study of
service brand activities in social media. Journal of Marketing Management, 32(5-6), 445-468.
https://doi.org/10.1080/0267257X.2016.1145723

Stelzner, A.M. (2014). Social media marketing industry report (2014). Social Media Examiner
http://www.socialmediaexaminer.com/report2014/

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