Page 999 - MARSIUM'21 COMP OF PAPER

Chaffey, D. (2015). Digital Business and E-Commerce Management: Strategy, Implementation and Practice. Pearson.

Chakraborty, U. (2019). The impact of source credible online reviews on purchase intention: The mediating roles of brand equity
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Chan, N.L., & Guillet, B.D. (2011). Investigation of social media marketing: how does the hotel industry in Hong Kong perform in
marketing on social media websites, Journal of Travel and Tourism Marketing, 28(4), 345-368.

Cheung, M.L., Pires, G. and Rosenberger, P.J. (2020), The influence of perceived social media marketing elements on consumer–
brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32(3), 695-720.
https://doi.org/10.1108/APJML-04-2019-0262

Clark, M., Lages, C., and Hollebeek, L. (2020), Friend or foe? Customer engagement’s value-based effects on fellow customers and
the firm, Journal of Business Research. https://doi.org/10.1016/j.jbusres.2020.03.011
Cui, L., Jiang, H., Deng, H., & Zhang, T. (2019). The influence of the diffusion of food safety information through social me dia on
consumers’ purchase intentions: An empirical study in China. Data Technologies and Applications, 53(2), 230–248.
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Datta, H., Ailawadi, K.L. & Heerde, H.J. (2017). How well does consumer-based brand equity align with sales-based brand equity
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De, V. N., & Carlson, J. (2014). Examining the drivers and brand performance implications of customer engagement with brands in
the social media environment. Journal of Brand Management, 21(6), 495-515.
Denis, D. J. (2019). SPSS data analysis for univariate, bivariate, and multivariate statistics. Wiley.

Dessart, L., Veloutsou, C., & Morgan, T. A. (2015), Consumer engagement in online brand communities: a social media perspective,
The Journal of Product and Brand Management. 24(1), 28-42.
Dessart, L., Veloutsou, C., & Morgan, T. A. (2016), Capturing consumer engagement: duality, dimensionality and measurement,
Journal of Marketing Management, 32(5-6), 399-426.

Diputra, A. W., & Yasa, N. N. K. (2021). The Influence of Product Quality, Brand Image, Brand Trust on Customer Satisfaction and
Loyalty. American International Journal of Business Management, 4(1), 25-34.
Duffett, R. G. (2017). Influence of social media marketing communications on young consumers’ attitudes. Young Consumers, 18(1),
19-39. https://doi.org/10.1108/YC-07-2016-00622
Dwivedi, A. (2015). A higher-order model of consumer brand engagement and its impact on loyalty intentions. Journal of Retailing
and Consumer Services, 24, 100-109.

Egan, J. (2015). Marketing communications (2nd ed.). SAGE.
Ekhveh, A & Darvishi, A.Z. (2015). The Impact of Brand Awareness on Re-purchase Intention of Customers with Trilogy of
Emotions Approach (Case Study for Cell Phones). Applied mathematics in Engineering, Management and Technology,
3(4), 25-30.

Erida, E., & Rangkuti, A. S. (2017). The effect of brand image, product knowledge and product quality on purchase intention o f
notebook with discount price as moderating variable. Journal of Business Studies and Management Review, 1(1), 26-32.
Evans, L., & R. Kitchin. (2018). A Smart Place to Work? Big Data Systems, Labour, Control and Modern Retail Stores. New
Technology, Work and Employment, 33(1), 44–57. https://doi.org/10.1111/ntwe.12107
Fischer, E. & Reuber, A.R. (2011). Social interaction via new social media: (How) can interactions on Twitter affect effectual
thinking and behavior, Journal of Business Venturing, 26(1), 1-18.
Foroudi, P., Gupta, S., Kitchen, P., Foroudi, M.M., & Nguyen, B. (2016). A framework of place branding, place image, and place
reputation: Antecedents and moderators. Qualitative Market Research: An International Journal, 19(2), 241-264.
https://doi.org/10.1108/QMR-02-2016-0020
Foroudi, P., Melewar, T. C., & Gupta, S. (2014). Linking corporate logo, corporate image, and reputation: An examination of
consumer perceptions in the financial setting. Journal of Business Research, 67 (11), 2269-2281.
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Fortezza, F., & Pencarelli, T. (2015). Potentialities of Web 2.0 and new challenges for destinations: insights from Italy. Anatolia,
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France, C., Merrilees, B., & Miller, D. (2016), An integrated model of customer-brand engagement: drivers and consequences,
Journal of Brand Management, 23(2), 119-136.

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