Page 1001 - MARSIUM'21 COMP OF PAPER

Khan, I., Rahman, Z., & Fatma, M. (2016). The role of customer brand engagement and brand experience in online banking.
International Journal of Bank Marketing
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional
building blocks of social media. Business Horizons, 54(3), 241–251.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion
brand. Journal of Business Research, 65(10), 1480-1486.
Kim, R. B., & Chao, Y. (2019). Effects of brand experience, brand image and brand trust on brand building process: The case o f
Chinese millennial generation consumers. Journal of International Studies, 12(3). https://doi.org/10.14254/2071-
8330.2019/12-3/1
Kim, S.S., Choe, J.Y.J., & Petrick, J.F. (2018). The effect of celebrity on brand awareness, perceived quality, brand image, brand
loyalty, and destination attachment to a literary festival. Journal of Destination Marketing and Management, 9, 320-329.
https://doi.org/10.1016/j.jdmm.2018.03.006
Kırcova, İ., Yaman, Y., & Köse, Ş. G. (2018). Instagram, Facebook or Twitter: which engages best? A comparative study of
consumer brand engagement and social commerce purchase intention. European Journal Economic Business Study, 10,
279-289.

Krieger, N. (2012). Who and What Is a “Population”? Historical Debates, Current Controversies, and Implications for Understanding
“Population Health” and Rectifying Health Inequities. The Milbank Quarterly, 90(4), 634-681.
Kudeshia, C., & Kumar, A. (2017), Social eWOM: does it affect the brand attitude and purchase intention of brands? Management
Research Review, 40(3), 310-330.
Kumar, V., & Pansari, A. (2016). Competitive advantage through engagement, Journal of Marketing Research, 53(4), 497-514.
https://doi.org/10.1509/jmr.15.0044

Kumar, V., Rajan, B., Gupta, S., & Dalla Pozza, I. (2019). Customer engagement in service. Journal of the Academy of Marketing
Science, 47(1), 138–160.
Langaro, D., Rita, P., & Fatima, S. M. (2018). Do social networking sites contribute for building brands? Evaluating the impact of
users’ participation on brand awareness and brand attitude, Journal of Marketing Communications, 24(2), 146-168.
https://doi.org/10.1080/13527266.2015.1036100
Leckie, C., Nyadzayo, M. W., & Johnson, L. W. (2016). Antecedents of consumer brand engagement and brand loyalty. Journal of
Marketing Management, 32(5-6), 558-578.

Leung, X. Y., Bai, B., & Erdem, M. (2017). Hotel social media marketing: A study on message strategy and its effectiveness. Journal
of Hospitality and Tourism Technology, 8(2), 239–255.
Lima, V. M., Irigaray, H. A. R., & Lourenco, C. (2019). Consumer engagement on social media: insights from a virtual brand
community. Qualitative Market Research: An International Journal.

Magasic, M. (2016). The “Selfie Gaze” and “Social Media Pilgrimage”: Two Frames for Conceptualizing the Experience of Social
Media Using Tourists, Information and Communication Technologies in Tourism 2016, 173-182.
http://dx.doi.org/10.1007/978-3-319-28231-2_13.

Malhotra, N. K., & Dash, S. (2011). Basic Marketing research: A decision marketing approach. Pearson.
Malhotra, N. K., & Dash, S. (2016). Marketing research: An applied orientation. Pearson.
Marshall, E. (2020). Simple linear regression in SPSS. Statstutor Community Project. https://www.statstutor.ac.uk/
Middleton, F. (2019). Reliability vs validity: what’s the difference? Scribbr. https://www.scribbr.com/methodology/reliability-vs-
validity/
Myers, E. (2021). Ways To Increase Brand Awareness & Engagement, WP Engine. https://wpengine.com/resources/customer-
engagement-brand-awareness/

Nguyen, C., & Nguyen, D. (2020). A study of factors affecting brand awareness in the context of viral marketing in Vietnam.
International Journal of Advanced Science and Technology, 29(5), 5401-5411.
Nicola, M. (2020) The socio-economic implications of the coronavirus pandemic (COVID-19): A review. International Journal of
Surgery. 78, 185-193. https://doi.org/10.1016/j.ijsu.2020.04.018
Nurfarida, I. N., & Sudarmiatin (2021). Use of social media marketing in SMEs: driving factor and impacts. Management and Entrepreneurship:
Trends of Development, 2(16), 70-81. https://doi.org/10.26661/2522-1566/2021-1/16-06

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