Page 1003 - MARSIUM'21 COMP OF PAPER

Su, J. (2016). Examining the relationships among the brand equity dimensions: Empirical evidence from fast fashion. Asia Pacific
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Sudarsan, J., & Venkatesh, R (2015). Customer Engagement Factors in Facebook Brand Pages. Asian Social Science, 11(26), 19-29.
Suhr, D. D. (2006). Exploratory or Confirmatory Factor Analysis. 66 -76

Taber, K.S. (2018). The Use of Cronbach’s Alpha When Developing and Reporting Research Instruments in Science Education.
Research in Science Education, 48, 1273–1296. https://doi.org/10.1007/s11165-016-9602-2
Taherdoost, H. (2016). Sampling methods in research methodology. How to Choose a Sampling Technique for Research.
Thoring, A. (2011), Corporate tweeting: analysing the use of Twitter as a marketing tool by UK trade publishers, Publishing Research
Quarterly, 27(2), 141-158. https://doi.org/10.1007/s12109-011-9214-7
Tsai, W. H. S., & Men, L.R. (2016). Public engagement with CEOs on social media: motivations and relational outcomes, Public
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Tsimonis, G., & Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence & Planning, 32(3), 328-344.
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Valentini, C., Romenti, S., Murtarelli, G., & Pizzetti, M. (2018). Digital visual engagement: influencing purchase intentions on
Instagram. Journal of Communication Management, 22(4), 362–381. https://doi.org/10.1108/JCOM-01-2018-0005
Vanitha, P., & Subramanian, S. (2020). A Study on Brand Awareness and Customer Engagement. Indian Journal of Public Health
Research & Development, 11(03), 258.
Vukasovic, T. (2013). Building successful brand by using social networking media. Journal of Media and Communication Studies,
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Vuong, B. A. (2021). Customer Satisfaction Without Engagement -- Is It Enough? Gallup.Com.
https://news.gallup.com/businessjournal/196517/customer-satisfaction-without-engagement-enough.aspx

Wang, H. (2012). Six P's of youth social media from a young consumer's perspective. Young Consumers, 3(13), 303-317
Weerasinghe, K. (2019). Imapct of Content Marketing Towards the Customer Online Engagement. International Journal of Business,
Economics and Management, 2(3), 217-2018.
Wilson, N., & Keni, K. (2018), Pengaruh Website Design Quality dan Kualitas Jasa Terhadap Repurchase Intention: Variabel Trust
Sebagai Variabel Mediasi. Jurnal Manajemen dan Pemasaran Jasa, 11(2), 291-310.
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Wilson, N., & Makmud, S.T. (2018). The Impact of Brand Evaluation, Satisfaction, Brand Relationship And Trust to Brand Loyalty:
A Case Study Of The Indonesian Smartphone Industry, Jurnal Muara Ilmu Sosial, Humaniora, dan Seni, 2(2), 633-649.
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Wuensch, K. L. (2016). An introduction to path analysis. http://core.ecu.edu/psyc/wuenschk/MV/SEM/Path.
Xi, N., & Hamari, J. (2019). The relationship between gamification, brand engagement and brand equity.
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Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: Scale
development & validation. Telematics and Informatics, 34(7), 1294-1307.

Yi, C. J. (2021). Double 11 sales maintain momentum, as industry overhaul shows effect. Global Times.
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Yu, J. Y., Moran, D., & Sanjaya, L. C. (2018). Customer Brand Engagement as a New Component of Service Value and Supply
Chain in the Social Media Age. International Conference on Modeling, Simulation and Analysis.
Yuniari, W., Yasa, N. N. K., Giantari, I. G. A. K., Ekawati, N. W., & Setini, M., (2020). The Role of Customer Brand Engageme nt
and Affective Brand Commitment in Mediating the Relationship between Value Congruity and Brand Loyalty. Journal of
Advanced Research in Dynamical and Control Systems, 12(4), 1963-1973.
Zhang, X. (2020). The Influences of Brand Awareness on Consumers’ Cognitive Process: An Event-Related Potentials Study.
Frontiers in Neuroscience, 14. https://doi.org/10.3389/fnins.2020.00549
Zhang, Y. (2015). The Impact of Brand Image on Consumer Behavior: A Literature Review. Open Journal of Business and
Management. https://doi.org/10.4236/ojbm.2015.31006

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