Page 290 - MARSIUM'21 COMP OF PAPER

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Sai, M., & Reddy, P. S. (2019). Factors Influencing the Adoption of Social Media Marketing in the Wellness Industry: An Empirical Analysis.
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Saldanha, T. J., Sahaym, A., Mithas, S., Andrade-Rojas, M. G., Kathuria, A., & Lee, H.-H. (2020). Turning Liabilities of Global Operations
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Siti-Nabiha, A., Nordin, N., & Poh, B. K. (2021). Social media usage in business decision-making: the case of Malaysian small hospitality
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Tan, S., & Chen, W. (2021). How marketer-generated content characteristics affect consumer engagement? Empirical evidence from
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