Page 289 - MARSIUM'21 COMP OF PAPER

Goh, K.-Y., Heng, C.-S., & Lin, Z. (2013). Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of
User- and Marketer-Generated Content. Information System Research 24 (1), 88-107.
Hallock, W., Roggeveen, A. L., & Crittenden, V. (2019). Firm-level perspectives on social media engagement: an exploratory study.
Qualitative Market Research 22 (2), 217-226.
Hamzah, Z. L., Wahab, H. A., & Waqas, M. (2021). Unveiling drivers and brand relationship implications of consumer engagement with
social media brand posts. Journal of Research in Interactive Marketing Vol. 15 No. 2, 336-358.
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Hernández-Ortega, B., Martín, H. S., Herrero, Á., & Franco, J. L. (2020). What, how and when? Exploring the influence of firm-generated
content on popularity in a tourism destination context. Journal of Destination Marketing & Management Vol. 18, 100504.
Hernandez-Ortega, B., Martin, H. S., Herrero, A., & Franco, J. L. (2020). What, how and when? Exploring the influence of firm-generated
content on popularity in a tourism destination context . Journal of Destination Marketing & Management Vol. 18.
Ishak, S., Omar, A. R., Khalid, K., Ghafar, I. S., & Hussain, M. Y. (2020). Cosmetics purchase behavior of educated millennial Muslim
females. Journal of Islamic Marketing Vol. 11 No. 5, 1055-1071.
Jamie. (2020, April 26). Dr Noor: These Cosmetics Contain Scheduled POISONS & Are Banned Immediately. Retrieved from
worldofbuzz.com: https://worldofbuzz.com/dr-noor-these-cosmetics-contain-scheduled-poisons-are-banned-immediately/
Ji, C., Mieiro, S., & Huang, G. (2021). How social media advertising features influence consumption and sharing intentions: the mediation
of customer engagement. Journal of Research in Interactive Marketing.
Juntunen, M., Ismagilova, E., & Oikarinen, E.-L. (2020). B2B brands on Twitter: Engaging users with a varying combination of social
media content objectives, strategies, and tactics. Industrial Marketing Management Vol. 89, 630-641.
Kaur, K., & Kumar, P. (2021). Social media usage in Indian beauty and wellness industry: a qualitative industry. The TQM Journal 33 (1),
17-32.
Kaur, K., & Kumar, P. (2021). Social media: a blessing or a curse? Voice of owners in the beauty and wellness industry. The TQM Journal
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Kaye, L. K. (2021). Exploring the “socialness” of social media. Computers in Human Behavior Reports Vol. 3.
Kemp, S. (2021). Digital 2021. Retrieved from We Are Social.
Kim, D. H., Spiller, L., & Hettche, M. (2015). Analyzing media types and content orientations in Facebook for global brands. Journal of
Research in Interactive Marketing 9 (1), 4-30.
Kopelman, H., Watchmaker, J., Kopelman, R., Callaghan, D., & Kim, D. (2021). Social Media/Ellectronic Media and Aesthetic Medicine.
Advances in Cosmetic Surgery 4, 39-46.
Krippendorff, K. (2004). Content Analysis: An Introduction to Its Methodology: SAGE Publications.
Kumar, S., Massie, C., & Dumonceaux, M. D. (2006). Comparative innovative business strategies of major players in cosmetic industry.
Industrial Management & Data Systems 106 (3), 285-306.
Kumar, V., & Pansari, A. (2016). Competitive Advantage through Engagement. Journal of Marketing Research 53 (4), 497-514.
Lee, D., Hosanagar, K., & Nair, H. S. (2018). Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook.
Management Science 64 (11), 5105-5131.
Lepkowska-White, E., Parsons, A., & Berg, W. (2019). Social media marketing management: an appication to small restaurants in the US.
International Journal of Culture, Tourism and Hospitality Research Vol. 13 No. 3, 321-345.
Li, C. H., & Chang, C. M. (2016). The influence of trust and perceived playfulness on the relationship commitment of hospitality online
social network - moderating effects of gender. International Journal of Contemporary Hospitality Management 28 (5), 924-944.
Lima, V. M., Irigaray, H. A., & Lourenco, C. (2019). Consumer engagement on social media: insights from a virtual brand community.
Qualitative Market Research: An International Journal 22 (1), 14-32.
Lin, Y.-H., Lin, F.-J., & Wang, K.-H. (2021). The effect of social mission on service quality and brand image. Journal of Business
Research Vol 132, 744-752.
Malhotra, A. (2012). How to Get Your Messages Retweeted. MIT Sloan Management Review Vol. 53, 61-66.
Malhotra, N. K. (2012). Basic Marketing Research. Pearson Education.
Malthouse, E. C., Calder, B. J., Kim, S. J., & Vandenbosch, M. (2016). Evidence that user-generated content that produces engagement
increases purchase behaviours. Journal of Marketing Management 32 (5-6), 427-444.
Moran, G., Muzellec, L., & Johnson, D. (2020). Message content features and social media engagement: evidence from the media industry.
Journal of Product & Brand Management Vol.29 No.5, 533-545.
Moran, G., Muzellec, L., & Johnson, D. (2020). Message content features and social media engagement: evidence from the media industry.
Journal of Product & Brand Management Vol. 29 No. 5, 533-545.
Moslehpour, M., Wong, W.-K., Pham, K. V., & Aulia, C. K. (2017). Repurchase intention of Korean beauty products among Taiwanese
consumers. Asia Pacific Journal of Marketing and Logistics Vol. 29 No. 3, 569-588.
Müller, J. (2021, April 7). Social media users as a percentage of the total population Malaysia 2021. Retrieved from statista.com:
https://www.statista.com/statistics/883712/malaysia-social-media-penetration/
Munoz, C. L., & Towner, T. (2021). Do high engagement Instagram images influence presidential candidate evaluation? The moderating
effect of familiarity. Journal of Research in Interactive Marketing.
Muñoz-Expósito, M., Oviedo-García, M. Á., & Castellanos-Verdugo, M. (2017). How to measure engagement in Twitter: advancing a
metric. Internet Research Vol.27 No.5, 1122-1148.
National Pharmaceutical Regulatory Agency. (2021, June 18). QUEST 3+ Product Search. Retrieved from Ministry of Health Malaysia:
https://www.npra.gov.my/index.php/en/consumers/information/products-search.html
Oh, H., Animesh, A., & Pinsonneault, A. (2016). Free Versus For-a-Fee: The Impact of a Paywall on the Pattern and Effectiveness of
Word-of-Mouth via Social Media. MIS Q 40 (1), 31-56.

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