Page 291 - MARSIUM'21 COMP OF PAPER

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Media Marketing. Journal of Interactive Marketing 26, 83-91.
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Journal of Product & Brand Management 23 (1), 33-42.
Wang, C. L. (2021). New frontiers and future directions in interactive marketing: inaugural Editorial. Journal of Research in Interactive
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Wang, X., Wang, Y., Lin, X., & Abdullat, A. (2021). The dual concept of consumer value in social media brand community: A trust
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Wang, X., Yu, C., & Wei, Y. (2012). Social media peer communication and impacts on purchase intentions: a consumer socialization
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Whitty, M. T. (2019). Predicting susceptibility to cyber-fraud victimhood. Journal of Financial Crime Vol. 26 No. 1, 277-292.
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Yap, E. (2020, June 15). #JomSupportLocalLah: Get to know the founding stories of your favourite homegrown brands. Retrieved from
Options The Edge: https://www.optionstheedge.com/topic/people/jomsupportlocallah-get-know-founding-stories-your-favourite-
homegrown-brands

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