Page 288 - MARSIUM'21 COMP OF PAPER

REFERENCES

Abed, S. S. (2021). A literature review exploring the role of technology in business survival during the Covid-19 lockdowns. International
Journal of Organizational Analysis .
Al-Daihani, S. M., & AlAwadhi, S. A. (2015). Exploring academic libraries’ use of Twitter: a content analysis. The Electronic Library Vol.33
No.6, 1002-1015.
Aldous, K. K., An, J., & Jansen, B. J. (2019). View, Like, Comment, Post: Analyzing User Engagement by Topic at 4 Levels across 5 Social
Media Platforms for 53 News Organizations. 13th International Conference on Web and Social Media, ICWSM 2019, (pp. 47-57).
Munich, Germany.
Anaker, A., Spante, M., & Elf, M. (2021). Nursing students' perception of climate change and sustainability actions – A mismatched
discourse: A qualitative, descriptive exploratory study. Nurse Education Today Vol. 105.
Argyris, Y. A., Wang, Z., & Yongsuk Kim, Z. Y. (2020). The effects of visual congruence on increasing consumers’ brand engagement:
An empirical investigation of influencer marketing on instagram using deep-learning algorithms for automatic image classification.
Computers in Human Behavior Vol. 112.
Aspers, P., & Corte, U. (2019). What is Qualitative in Qualitative Research. Qualitative Sociology Vol. 42, 139-160.
Bahcecik, Y. S., Akay, S. S., & Akdemir, A. (2019). A Review of Digital Brand Positioning Strategies of Internet Entrepreneurship in the
Context of Virtual Organizations: Facebook, Instagram and Youtube Samples. Procedia Computer Science Vol. 158, 513-522.
Bakar, H. A. (2021, May 12). 10 Affordable Local Skincare Brands You Should Try. Retrieved from CompareHero.my:
https://www.comparehero.my/travel-lifestyle/articles/affordable-local-skincare-brand
Boyd, D. M., & Ellison, N. B. (2007). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated
Communication 13 (1), 210-230.
Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis.
Journal of Business Research 66 (1), 105-114.
Cao, D., Meadows, M., Wong, D., & Xia, S. (2021). Understanding consumers’ social media engagement behaviour: An examination of
the moderation effect of social media context. Journal of Business Research Vol. 122, 835-846.
Chevalier, J. A., & Mayzlin, D. (2006). The Effect of Word of Mouth on Sales: Online Book Reviews. Journal of Marketing Research 43
(3), 345-354.
Cohen, L., Manion, L., & Morrison, K. (2007). Research Methods in Education Sixth Edition. New York: Taylor & Francis e-Library.
Colicev, A., Malshe, A., Pauwels, K., & O'Connor, P. (2018). Improving Consumer Mindset Metrics and Shareholder Value through
Social Media: The Different Roles of Owned and Earned Media. Journal of Marketing Vol. 82 No. 1, 37-56.
Cosmetics Info. (2021, September 26). Skin Care Products (Creams, Lotions, Powders, and Sprays). Retrieved from Cosmetics Info:
https://cosmeticsinfo.org/product/skin-care-products-creams-lotions-powders-and-sprays
Cvijikj, I. P., & Michahelles, F. (2013). Online engagement factors on Facebook brand pages. Social Network Analysis and Mining Vol 3,
843-861.
Dabbous, A., & Barakat, K. A. (2020). Bridging the online offline gap: Assessing the impact of brands’ social network content quality on
brand awareness and purchase intention . Journal of Retailing and Consumer Services Vol. 53.
Deng, Q., Hine, M. J., Ji, S., & Wang, Y. (2021). Understanding consumer engagement with brand posts on social media: The effects of
post linguistic styles . Electronic Commerce Research and Applications Vol 48.
Dincer, S. (2018). Content Analysis in for Educational Science Research: Meta-Analysis, Meta-Synthesis, and Descriptive Content
Analysis. Bartin Üniversitesi Egitim Fakültesi Dergisi 7 (1), 176-190.
Doorn, J. v., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer Engagement Behavior: Theoretical
Foundations and Research Directions. Journal of Service Research 13 (3), 253-266.
Eigenraam, A. W., Eelen, J., & Verlegh, P. W. (2021). Let Me Entertain You? The Importance of Authenticity in Online Customer
Engagement. Journal of Interactive Marketing Vol 54, 53-68.
Facebook. (2021, January 27). Facebook Q4 2020 Earnings: Earning Call Transcript. Retrieved from Facebook Investor Relations:
https://s21.q4cdn.com/399680738/files/doc_financials/2020/q4/FB-Q4-2020-Conference-Call-Transcript.pdf
Fletcher, G., & Griffiths, M. (2020). Digital transformation during a lockdown. International Journal of Information Management Vol. 55,
102185.
Fu, P. W., Wu, C. C., & Cho, Y. J. (2017). What makes users share content on facebook? Compatibility among psychological incentive,
social capital focus, and content type. Computers in Human Behavior Vol. 67, 23-32.
G, N. (2021, February 26). Social Media Marketing Statistics and Trends to Know in 2020. Retrieved from Review 42:
https://review42.com/resources/social-media-marketing-statistics/
Gartenstein, D. (2018, November 21). What Are the Advantages & Disadvantages of Economic Competition? Retrieved from bizfluent:
https://bizfluent.com/info-12320450-fastfood-industry-bargaining-power-suppliers.html
Genc, M., & Oksuz, B. (2015). A fact or an illusion: Effective social media usage of female. Procedia-Social and Behavioral Sciences Vol
195, 293-300.
Gligor, D., & Bozkurt, S. (2021). The role of perceived social media agility in customer engagement. Journal of Research in Interactive
Marketing Vol. 15 No. 1, 125-146.
Global Data. (2020, October 29). Malaysia’s cosmetics & toiletries industry to grow at a CAGR of 2.8% through 2019-24, says GlobalData.
Retrieved from Global Data: https://www.globaldata.com/malaysias-cosmetics-toiletries-industry-grow-cagr-2-8- 2019-24-says-
globaldata/
Goh, J. M., & Arenas, A. E. (2020). IT value creation in public sector: how IT-enabled capabilities mitigate tradeoffs in public organisations.
European Journal of Information Systems 29 (1), 25-43.

266