Page 320 - MARSIUM'21 COMP OF PAPER

Intan Yusniza (2022)

Item Statistics
Mean Std. Deviation N
OTA1 Online Travel Agency 4.41 .837 150
really help traveler to book hotel
reservation
OTA2 Online Travel Agency 4.36 .813 150
having an important role in the
hotel reservation
OTA3 Online Travel Agency 4.41 .779 150
help the hotel company
increasing the number of
reservations
OTA4 Using Online Travel 4.36 .943 150
Agency for hotel reservation is
much easier than direct into their
website
OTA5 Using Online Travel 4.17 .954 150
Agency for hotel reservation is
trusted

4.2.5 CUSTOMER TRUST

Reliability Statistics
Cronbach's Alpha
Based on
Standardized
Cronbach's Alpha Items N of Items
.839 .842 6
Item Statistics

Mean Std. Deviation N
CT1 I believe the hotel website 4.33 .798 150
would be trustworthy
CT2 I believe the hotel website 4.37 .719 150
would be reliable
CT3 I believe the hotel website 4.41 .715 150
would be responsible
CT4 I would have confident 4.32 .814 150
with the hotel website
CT5 My willingness to book the 4.40 .794 150
hotel with good website
performance is high
CT6 If I was to discuss this 4.27 .843 150
hotel website with others, I
would probably say positive
things

4.3 MULTIPLE REGRESSION

Variable Sig Conclusion
Website Functionality <0.01 Accepted
Website Quality 0.001 Accepted
Website Usability 0.001 Accepted
Online Travel Agency 0.01 Accepted
Customer Trust <0.01 Accepted

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