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6.0 REFERENCES




                   1.  Amery, A. (2019, September 14). Understand the 5 Different Types of Business-Level Strategies. Retrieved from
                       Become: https://www.become.co/blog/types-of-business-level-strategies/

                   2.  Arens, E. (2019, August 8). 7 Instagram Best Practices to Build Your Audience. Retrieved from Sprout Social:
                       https://sproutsocial.com/insights/instagram-best-practices/
                   3.  Bilgihan, A. (2016). Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and
                       branding. Computers in Human Behavior, 103-113.
                   4.  Geyser, W. (2021, June 14). What is an Influencer? – Social Media Influencers Defined [Updated  2021]. Retrieved
                       from Influencer Marketer Hub: https://influencermarketinghub.com/what-is-an-influencer/

                   5.  Heath, D. (2017, September 26). What Are the Positive Effects of the Internet on Business? Retrieved from bizfluent:
                       https://bizfluent.com/info-8236794-positive-effects-internet-business.html

                   6.  Insider,  C.  M.  (n.d.).  Content  Marketing  Insider.  Retrieved  from  What  Is  Content  Marketing?:
                       https://contentmarketinginstitute.com/what-is-content-marketing/
                   7.  Kniš, V. (2017, April 23). 10 most watched Slovak profiles on Instagram. How do influential Slovaks use their social
                       networks?  Retrieved  from  Refresher:  https://refresher.sk/42817-10-najsledovanejsich-slovenskych-profilov-  na-
                       Instagrame-Ako-vyuzivaju-vplyvni-Slovaci-svoje-socialne-siete

                   8.  Landsverk, K. H. (2014). The Instagram Handbook. London: Prime Book.
                   9.  MALAYSIA,  S.  K.  (2017,  February  10).  SURUHANJAYA  KOMUNIKASI  DAN  MULTIMEDIA  MALAYSIA.
                       Retrieved  from  Internet  User  Survey  2017:  https://www.mcmc.gov.my/skmmgovmy/media/general/pdf/mcmc-
                       internet-users-survey-2017.pdf
                   10.  Mart Ots, C. A. (2016). Influencers tell all? Unravelling Authenticity and Credibility in a Brand Scandal. Blurring
                       the lines: Market-driven and democracy-driven freedom of expression, 153-161.

                   11.  Meikeng,   Y.   (2018,   July   15).   TheStar   online.   Retrieved   from   ‘Liked’   by   many:
                       https://www.thestar.com.my/news/nation/2018/07/15/liked-by-many-social-media-influencers-are-a-force-to-be-
                       reckoned-with-in-promoting-businesses-today/
                   12.  Olenski, S. (2017, September 35). The Impact Of Live Streaming On Influencer Marketing. Retrieved from Forbes:
                       https://www.forbes.com/sites/steveolenski/2017/09/25/the-impact-of-live-streaming-on-influencer-
                       marketing/?sh=64b79469e607
                   13.  Rumelt, R. P. (2012). Good Strategy/Bad Strategy: The Difference and Why It Matters. Strategic Direction.

                   14.  Tatum, A. (2016, August 18). Why Consistency is Key for your Marketing Strategy. Retrieved from Captevrix:
                       https://www.captevrix.com/news/why-consistency-is-key-for-your-marketing-strategy
                   15.  Watkins, M. D. (2007, September 10). Demystifying Strategy: The What, Who, How, and Why. Retrieved from
                       Harvard Business Review: https://hbr.org/2007/09/demystifying-strategy-the-what
                   16.  Zdenka  KÁDEKOVÁ,  M.  H.  (2018).  INFLUENCER  MARKETING  AS  A  MODERN  PHENOMENON
                       CREATING A NEW FRONTIER OF VIRTUAL OPPORTUNITIES. Communication Today, 2018, Vol. 9, No. 2,
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