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spreading information or promotional posting, influencers need to use a simple but significant text/talk. Customers/viewers
don’t like lengthy ads, they prefer short one so all marketers need to use short and simple sentences in promoting their products
or services.

Moreover, people agreed that influencers that stick to a regular publishing schedule are effectively telling their
audience what to expect from them and staying up-to-date and having a theme on social media will lead to a success of
influencer and may bring more sales to the company

5.3 RESEARCH LIMITATION
There are some limitations in conduction this research, first, the data that was collected were collected during the
pandemic, so the questionnaires need to be given online. The Google Form data is fine, but we do not know the honesty of
respondent in answering the survey.

5.4 RESEARCH RECOMMENDATION
There are some recommendations for future studies. The study’s target respondent can be more than 150 so that
data collection will be clearer and better. Next, the data analysis might be replicated in future study on a greater scale.

5.5 ACKNOWLEDGEMENT
The author is thankful to Mr. Ahmad Sharifuddin lecturer at University Teknologi Malaysia for his supervision and
advice and Dayana Zul, the founder of Daughter of Malaya, a huge collaborator for this project, without which the article could
not be published. The author also wishes to thank the many reviewers who assisted in the revision of this research.

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