Page 472 - MARSIUM'21 COMP OF PAPER

Muhamad Rifqi Zafran Bin Abdul Hakim (2022)
following lockdown and social distancing strategies, which are driving the expansion of Malaysia's e-commerce. However, due to the
uncertainty of job security and income during COVID-19, most people are spending less and choosing to save more. Meanwhile, Malaysians
are spending more time online and are inclined to buy online.

Dr Irma’s Skincare and Cosmetics have been chosen for the current study because cosmetics are now in demand as people are
more concerned about being beautiful (Culliney, 2020). The company are currently getting more market segment and growing fast. Figure
1.0 summaries the company SWOT Analysis.

STRENGTH WEAKNESS
• More Main Stream Marketing
• Do more vigorous media and online marketing
• Variety of skincare product to promote the product nationwide
• Fast and friendly response from beauticians • Customer Engagement
• Safe product as they are recognized by KKM • More Freebies
• Owner from title of Doctor • Provide make up for Sensitive Skincare and
• Wide rage Skincare that suits different skin Face Mist
types • Member Car/VIP Customer – more discount for
• Affordable price range for such skincare product loyal customer
• Provide Small Gift and Free Gift • More Promotion
• Original product from DR. IRMA • Wide Product with different size
• Get the Discount • More Product Cosmetic - Compact powder,
• Free consultation loose powder and eye makeup palette
• Using the Organic Ingredient • Delivery Quite late
• Effective results after using product DR. IRMA • The product is small than expected
• Leak on packaging
• Skeptical buying online
OPPORTUNITY THREAT
• Disposable income
• Less power of buying.
• Habit of buying online increases (Covid-19) • Aware buying online (scammer)
• Supporting local product • Competitors
• Aware about counterfeit cosmetics

Figure 1.0: SWOT Analysis

For the current study, the researcher observed the Shoppe online customer review from Dr Irma’s Skincare and Cosmetics sites
and discovered some concerns that could be a great opportunity for further research. Figure 2.0 summaries the findings.

Figure: 2.0 Fishbone

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