Page 477 - MARSIUM'21 COMP OF PAPER

Muhamad Rifqi Zafran Bin Abdul Hakim (2022)

Table 3.0: Pearson’s Correlation

Customer Satisfaction
Pearson Correlation 0.869**
Online Shopping Experiences Sig. (2-tiled) 0.000
N 30
Pearson Correlation 0.649**
External Incentives Sig. (2-tiled) 0.000
N 30
Pearson Correlation 0.718**
Seller or Customer Services Sig. (2-tiled) 0.000
N 30
Pearson Correlation 0.638**
Security and Privacy Sig. (2-tiled) 0.000
N 30

4.4 Normality Analysis
According to Hair (2010), normality is the degree to which the distribution of the sample data conforms with the
assumptions of a normal distribution. The data is deemed to be normally distributed if the skewness and kurtosis values are between
+2 and -2 (Garson, 2012). Table 4.0 shows the normality test results of all the listed variables. Resultantly, item no 2 under online
shopping experiences (I care about the brand reputation of Dr Irma Skincare and Cosmetics = 2.582), items no 5 and 7 under seller
or customer services (“Dr Irma Skincare and Cosmetics provides a fast delivery of product = 2.993”, and “the product of Dr Irma
Skincare and Cosmetics was not damaged during the delivery process = 7.352 and -2.350’) were removed and excluded from the
analysis, as they do conform with the assumptions of normality tests.

Table 4.0: Skewness and Kurtosis

N Skewness Kurtosis
Construct Item
Statistic Statistic Statistic
CS1 130 -1.151 0.584
CS2 130 -1.266 0.877
Customer CS3 130 -1.177 1.503
Satisfaction CS4 130 -1.371 1.227
CS5 130 -1.519 1.998
CS6 130 -1.236 1.114
OSE1 130 -1.345 1.038
OSE2 130 -1.484 2.582
Online Shopping OSE3 130 -1.149 0.646
Experiences OSE4 130 -0.917 -0.416
OSE5 130 -1.121 0.266
OSE6 130 -0.369 -1.394
EI1 130 -1.136 0.532
EI2 130 -0.411 -1.048
EI3 130 -1.070 0.334
EI4 130 -0.977 -0.230
External Incentives
EI5 130 -1.099 0.967
EI6 130 -0.506 -1.016
EI7 130 -1.031 0.358
EI8 130 -0.159 -1.470
SCS1 130 -0.750 -0.253
SCS2 130 -1.309 1.723
Seller or Customer SCS3 130 -1.276 0.811
Services
SCS4 130 -0.830 -0.645
SCS5 130 -1.865 2.993

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